AI Chatbots are the future of online stores
Chatbots and Artificial Intelligence (AI) software are changing the eCommerce consumer experience and it has become more than just a medium to find commerce deals and buy products. According to the survey by Oracle which included 800 decision makers around the globe, 80% of respondents will be using chatbots by 2020.
If your company hasn’t already, now is a good time to invest in a chatbot. You can engage an agency that can help you implement a chatbot to drive engagement, sales, and better customer support.
The Benefits of Chatbots
1. 24×7 support & reduced costs
Unlike a customer service team, you can use chatbots 24 hours a day, 7 days a week. Offering 24-hours support to your customers will ensure greater customer satisfaction. Chatbots will reduce a significant amount of money and resource cost on your customer service team.
2. Better user experience
Site visitors often get lost in the ocean of products. For such customers, chatbots can simplify the user experience and help them find the exact product they are after. For example, the top beauty brand Sephora uses assistant bot that allows users to try new beauty products by providing their images. Bot will show users how their selected product would add to their facial appearance. There are a number of brands which are using chatbots to enhance the user experience online.
3. Bots eliminate human errors
Customer support agents can make mistakes and give incorrect answers from time to time to customers. On other hand, chatbots are machine and the machines almost never make mistakes. They can process a lot of information quickly and offer accurate and relevant solutions to customers queries.
4. Help increase sales
Customers share a lot of information while chatting with support agent or bot. Chatbots can use to store these consumer data such as customer’s buying habits, purchase history over time. Next time the same customer visits the store, the data is used to provide a seamless user experience and convert them more easily. The same data can also be used to advertise to these customers. The right advertisements to right customers at right time can result in better conversions and sales.
For online stores, chatbots usage has grown rapidly and doesn’t seem to slow down anytime soon.
Size of the chatbot market worldwide, in 2016 and 2025 (in million U.S. dollars)
Checkout latest statistics and trends on chatbots as stated by smallbizgenius.
- Chatbots can cut operational costs by up to 30%.
- 85% of customer interaction will be handled without human agents by 2021.
- 50% of businesses plan to spend more on chatbots than on mobile apps.
- 64% of internet users say 24-hour service is the best feature of chatbots.
- 37% of people use a customer service bot to get a quick answer in an emergency.
In digital world, the competition is solid between brands to deliver every single time and customer expectations know no bounds. Integration of chatbots with ecommerce can help your business with SEO and landing page conversions and much more. Now is the right time to invest in chatbots as specially you are an online store owner.
February 20, 2020
December 12, 2019
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