Digital Branding in Regional Australia
Regardless of where people live in Australia, their use of the internet and the habit of going online is increasing.
Internet usage via mobile phones has seen the biggest increase across Australia, with mobile phone internet services typically being used as a complementary service to a home internet connection.
Rapid Growth of Regional Areas
Australians are embracing the digital economy regardless of where they live. Since mobile internet connectivity is improving outside major urban cities, there is a significant growth in the regional areas as well. Regional areas are not much behind from urban areas in terms of mobile internet usage.
Regional Australians are demonstrating ever-increasing online confidence, with the number of people undertaking a broader range of internet activities increasing. The highest increases were for the proportion of people performing five or more activities online. According to the Australian Communications and Media Authority semi-urban and non-urban internet users who are performing five or more daily online activities has been increased by 23%-25% in the last few years.
Scope of Digital Branding
Above statistics show us that – alongside traditional marketing – the time has come for regional businesses to consider building their marketing strategies on a robust digital platform. ‘Gen Y’ and ‘Gen Z’ are leading in online activities. The NAB Online Retail Index Report discovered online shopping has increased by almost 10% in Australia over the past year while in-store foot-traffic has only increased by 3%. According to the same report, there is a significant 20% annual growth in the food industry where people can order online.
Regional Australia is home to small businesses. Owners are struggling to reach the maximum audience with their products and services since traditional branding can be heavy on the pocket when reaching only a sparse population in semi-urban and rural areas of Regional Australia. That’s where Digital Branding comes in. The rise of cheap & durable smartphones and mobile internet gave unlimited power to business owners to showcase their brand or services in a smarter way, where they can utilise this power to increase their sales. A third of Australia’s population live in regional areas, that means 8.8 million potential customers.
The Greater Darwin Area
Among all regional areas in Australia, Greater Darwin is one of the fastest-growing regional areas. Dreamedia Creative, being a local digital creative agency based in Darwin has extensive experience in helping businesses throughout the Territory to generate sales and maximise their ROI. We love using our wide range of services in design & multimedia to help regional Australian businesses thrive and adopt an online-first marketing approach.
Want to know more about how we can help you improve your online presence and marketing efforts? Contact us today!
January 22, 2021
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