Five reasons why your business needs a professional logo

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Check out our five reasons why you need a professional logo.

1. A logo reveals your identity

Having a professional looking, well-designed logo builds trust. Imprinted on your products, your business card, your car and your website, a logo will help you create authenticity and communicate ownership. It tells your potential customers who you are and ideally what type of product or service you sell.

2. It invites new customers to get to know you

A big part of what draws new customers to your business—and what helps your existing customers stay loyal—is your corporate image. And your logo is a huge part of that image. Your logo should be designed to draw interest and pique the curiosity of your potential customers whilst making them want to buy your products or services.

3. It helps you stand out from the competition

A good logo reflects who you are, but it should also distinguish you from everybody else. A logo represents your business visually and is a strong way to leave an impression and foster your brand identity. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better. Original uses of colours, words, shapes, and fonts can set your logo apart from the rest.

4. Brand loyalty

Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty. As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

5. It can be everywhere

Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a very cost-effective way to advertise your brand. This visualisation is a key factor to attract new and keep existing customers. While it’s true that logo design is only a part of a company’s brand, it also serves as the foundation for the entire narrative on which the brand is built.