The internet has grown and changed a lot in the past ten years: we’ve seen the reign of mobile, the introduction of virtual reality and artificial intelligence. As exciting as all of this new technology has been, where we really see and feel these changes is in web design trends. Let’s have a look at the latest web design trends for 2019:
Latest web design trends for 2019
1. More vibrant color palettes
Bright colour is everywhere. From gradient backgrounds to bright image overlays to animations that feature moving colours, vibrant colour palettes will continue to gain popularity. The use of bright gradients and bold illustrations will be one of the mainstream combinations in 2019.
2. Creative bold typography
While experimenting with fonts is always something to be expected from designers, it’s a bit harder to push the boundaries of typography on the web as compared to print. As coding becomes more sophisticated with the introduction of new tools, experimentation with typography on the web has become easier over time. We will see a more creative approach towards the headings of copy text. The increased size of heading tags is usually paired with much smaller sub-text copy if more information is desired.
3. White space
Web design is moving in more of a “less is more” mindset. That means we’re seeing websites opt for simpler layouts with greater amounts of white space. Using white space effectively has been an important design tool for decades. However, what is new is the amount of white space used on websites or even making the white space the focal point instead of the content itself.
4. Mobile-first approach
Google rolled out mobile-first indexing in 2018, which is based on prioritizing content and links from mobile website pages. The initiative will be carried over to 2019, requiring web designers to give priority to the mobile version of websites. Mobile optimisation also includes ensuring phone numbers can trigger a call, slideshows and images function without Flash, reduced graphics and simplified navigation.
5. Website speed
Research by Akamaii and Gomez.com shows that 50% of users want a website to load in three seconds or less. Furthermore, due to the Speed Update algorithm announced by Google in July 2018, designers need to reduce page load time if they want to improve their search engine rankings.
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December 12, 2019
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