Bowl the Joker

Client

Bowl the Joker is a new game that can be played within a normal game of lawn bowls. Currently being played and tested within the Top End Draft League, it is striving to become a major add-on to all bowls leagues in Australia.

As the logo would mainly be used on Social Media profiles and on the special Joker bowl, we used the basic geometrical shape of a bowl as a visual guideline. And as bowls can end up sitting at any degree to the viewer, it was also very important to make sure the name of this new game can be read (and memorised) from any angle. With a colour scheme inspired by the grass upon lawn bowls is played on and its complementary colour purple, the logo ties in with the sport whilst standing out as well.