After 15 years in the environmental field, our client decided to start his own environmental consultancy business. Connect Environmental is focussed on environmental management, providing risk & biodiversity assessments and flora & fauna surveys to help with ecological town planning.
Creating a logo with the Territory in mind, drawing on the distinct flora, fauna and colours that connect the whole northern Australian region.
We chose to balance the predominant red NT ochre with a dark leafy green to provide a succinct link to Darwin’s flora. After learning that our client is an adept bird watcher, we chose to add a honeyeater to the logo to give his brand a personal touch – and a good talking point for him and his new clients.
To create something exceptional, Mindset must be relentlessly focused on the smallest detail. Creation of something new is not accomplished by the intellect.