Jennie Attrill is an up and coming Darwin singer with a mix of genres in her repertoire including jazz, blues, country and rock.
To kick start Jennie’s new side hustle, we wanted to provide her with a toolbox for self-promotion, both to get booked by venues and develop a fan base.
We started with creating a logo that would fit Jennie’s style and range of genres. Building on that, we were able to create a visual style and use it to inform a whole suite of social media templates including gig announcements, gig reminders and musician’s quotes. Additionally, we took Jennie for a photo shoot and created a short video clip which can be used as a promotional tool to help her lock in performances.
To create something exceptional, Mindset must be relentlessly focused on the smallest detail. Creation of something new is not accomplished by the intellect.