Entrepreneur and inventor Lloyd Roots came to us not long ago to promote his lift inverter bar – an invention that came to be as a solution to a long prevalent problem in the construction and mining industry across Australia. His provisionally patented invention provides a safe, fast and easy way to handle and invert cable drums.


Develop a marketing strategy to explain the use and advantages of the lift inverter bar to prospective buyers of the provisional patent.


After researching the patent industry as well as prospective buyers, we decided to create a video including actual footage of the lift inverter bar as well as use-case animations to give interested parties a closer look at the product and its benefits. Additionally, we developed a website as a promotional tool and a hub for additional information regarding the product, the inventor and buying options.

February 11, 2019