Top End Draft League is a lawn bowls league that was founded in 2019 to strengthen the Northern Territory’s lawn bowls sports and give the very talented NT bowlers a platform to shine and share their passion for the sport.


With the league being in its first year, it was important to help getting them off the ground to a good start and ensure maximum exposure. The goal was to get enough enrolments to get the league started and to gain enough media attention to attract sponsors for the current season as well as making a case study for the next year.


Starting with logo design, press releases and invoice templates, we made sure to put our main focus on developing a solid social media strategy for the league. We turned excited bowlers into fans, got more than enough local bowlers signing up for the event as well as making an impact interstate by keeping up the momentum and excitement throughout the season. Many of their current sponsors joined after the season had already started as they saw the value in the exposure we helped create. As a grand finale, we live-streamed their final game to their now well-established local and interstate fanbase on Facebook.

Top End Draft League
March 17, 2020