The best social media platform for your business in the Northern Territory
All businesses can benefit from social media marketing and the best way for you to approach it is to have a clear understanding of the social media statistics in your area. For now, our focus will be on the statistics within the Northern Territory of Australia to have a deeper understanding of the following:
- Which social media platforms are the most popular among consumers
- How often consumers use social media platforms
According to Stats Counter, Facebook is the most popular social media platform that consumers prefer to use. This is important because it will help you prioritize which social media platform to use for your marketing campaigns and to attract the attention of your target audience.
Here are the most popular social media platforms by percentage of use:
- Facebook is the highest at 69.06%
- Twitter is at 9.68%
- Instagram is at 8.63%
- Pinterest is at 6.51%
- YouTube is at 2.66%
- Reddit is the lowest at 1.91%
With this information, you can see that using Reddit as a form of marketing may not yield the best results since a very small percentage of the Australian population use this social media platform. However, social media platforms like Facebook, Twitter, and Instagram could yield much higher results.
People use social media so much that statistics show that they spend about 15% of their waking hours using different social media. That’s a staggering percentage and it shows that you are very likely to reach a wider audience if you use social media for your marketing efforts.
Since there is a high percentage of people using social media on a regular basis, your marketing strategies should target them according to the platforms they use the most.
November 14, 2023
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