Guidelines for Facebook & Instagram Video Ads
Videos are particularly one of the most effective types of content out there to tell a story in a short period of time. They are accepted and celebrated in all of its original glory across social media and digital advertising, with it’s auto-playing, and auto-looping capabilities. Micro-videos are particularly one of the most effective types of content out there to tell a story in a short period of time. Marketing Experts say video marketing is the future of content marketing. Video breaks boundaries and tells visual stories in a way that text and photos never could, thus changing what kind of content should be king for your business.
Facebook says that shorter videos get more completed views. More people watch to the end of videos that are 15 seconds or less.
In this article we are going to talk about few quick but absolutely essential guidelines to make your video high selling and thumb stopper.
Power of Video Loops
Attention Span of humans are decreasing day by day due to extensive social media use and over marketing of digital ads. Micro-videos aim to capitalize on this gap in attention by keeping the video short and eye-catching, often ranging from 15-30 seconds long. If you want your video to loop on Facebook, it MUST be under 30 seconds. All videos on Facebook that are 30 seconds or shorter will loop continuously. This includes videos shared organically as well as video ads. Looping means that your video will replay once it reaches the end.
Example 1: Let’s say you have a 30-second video. Your 30-second video will loop 3 times for a total of 90 seconds.
30 seconds x 3 loops = 90 seconds.
Example 2: Now let’s say you have a 16-second video. Your 16-second video will loop 6 times for a total of 96 seconds.
16 seconds x 6 loops = 96 seconds.*
16 seconds x 5 loops = 80 seconds. *6 loops win in this example because 96 seconds is closer to 90 than 80 seconds.
What will happen to my video ad’s call-to-action button if my video loops continuously?
You can still add a call-to-action button to your video ads. The following objectives support call-to-action buttons when you choose video as your creative: Website Clicks, Website Conversion, App Installs, App Engagement, Local Awareness, Brand Awareness and Video Views. Your call-to-action button will appear in the bottom-right corner below your video.
Keep in mind that videos over 30 seconds won’t loop. Once your video is done playing, your video’s thumbnail will appear with a play button.
Get your branding in right way
With such short Facebook video ads becoming the industry standard, when do you have time to promote your brand?
As it turns out, you should definitely mention your brand within the first 3 seconds of your Facebook video ad. In a meta-analysis of video marketing data, Facebook found that consumers were 23% more likely to remember which brand made a given video ad if the brand was featured in the first three seconds and 13% more likely if the brand was featured after four seconds (compared to ads where the brand wasn’t explicitly shown in the video)
Optimize your ad title and description
If you want people to actually watch your Facebook video ads, you need an engaging title and description that tells people what they should expect to see. Your ad title and description also feed information to Facebook’s targeting algorithms about the topic of your video, so make sure you include any keywords relevant to your ad.
Get vertical or go square
Speaking of Facebook video ad specs, what aspect ratio should you use for maximum views and engagement? We recommend either 9:16 vertical videos or 1:1 – a perfect square. In the mobile version of News Feed, square videos actually take up 78% more screen space than landscape videos.
There’s research to back this up, too. One case study from Buffer found that square videos got up to 35% more views and 100% more engagement than comparable horizontal videos.
Stick your CTAs in the middle
If you’re encouraging users to take a specific action with your Facebook video ad, promote it in the middle of the video.
Putting your call to action (CTA) at the beginning of a video ad wastes an opportunity to catch your audience’s attention right from the start. The first three seconds of your video are crucial for presenting your brand and creating interest, so you can’t afford to spend them pitching a call to action.
Think mobile first
With over 95% of Facebook users accessing the platform on mobile devices and 65% of all Facebook video views now coming from mobile users, Facebook video advertisers would be wise to make mobile video their number one priority. Every time you create a video ad on Facebook, you should think about how a mobile user will experience it.
We, at Dreamedia Creative being a full service agency for around a decade in Darwin NT, understand the hooks of video marketing. We have a dedicated team of video professionals as well as digital marketers. So, if you are looking for an expert advice on video ads or looking for creative digital solutions to market your business… then don’t forget to contact us.
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