How to support your best mate’s small business in Darwin
Starting a new business in city like Darwin could be scary – the uncertainty, low population, less buyers, the self-doubt, the financial struggles, you name it. If you have mates that have recently decided to pursue the entrepreneurial route, kudos to them! They are going to need all the support and validation you can give. Here are the few quick suggestions for you on how you can help them in grow!
Buy their stuff and refer them
It’s simple… become their customer or client! Does your best mate make custom cakes from her home in Nightcliff? Order one for your next celebration from her. Did he just start a custom t-shirt printing business in Winnellie? Why not, ask him to design one for you. Whatever your friend is up to, become a customer or client and refer others to do the same. It’s not a favour or help. It’s your gesture!
Now, we’re not suggesting that you visit your friend’s business every day or buy every product they offer. Sometimes it may not be appropriate to use the services they provide; you may not be their ideal client, or you may not be in need of what your friend’s business is offering. That’s ok! You may be able to refer other people to their business or when the time comes and you do need what they offer, you’ll know exactly what to go!
Like and share their social media posts
If you’re not interested or able to be your friend’s client or customer there are other ways you can support. One of them is through social media. Liking, sharing or posting about your friends’ business is a huge gesture in this digital age. Most businesses use social media to build and gain trust with potential clients. You can help speed up this process simply by interacting with your friend’s business wherever they are. Read their blog posts, check out their website, follow them on social media and most importantly like, comment, share and repost whatever resonates with you and as often as possible.
Give your honest feedback and cheer them
If your friend asks you for your input, then share it lovingly. You probably know them better than most and that’s why they are coming to you for the feedback in the first place. Your insights might be just what they need to improve their products, services, business space or website.
If your friend has not asked for your opinion then you get the best job of all, Cheerleader! Be there to support, say nice things and encourage your friend as they navigate the crazy world of small business.
Offer emotional support
Sometimes business owners end up being editors, customer service reps, janitors, therapists, referees, dealmakers and deal-breakers, and so much more. While they are so stinking busy, sometimes they are also equally as lonely. Solopreneurship hits hard and they feel like they’re riding solo. In that situation they appreciate your support! Do make them feel that they are not alone. They can ask for whatever support physical or emotional whenever they want.
We, at Dreamedia Creative being a Darwin based creative agency for around a decade, understand the hooks of small businesses in the city. We understand the market here and also understand how to help small businesses to reach their target consumers efficiently within the budget. So, if you or any of your mate is running or planning a business in Darwin and looking for creative digital solutions to market their business… then don’t forget to contact us. Our team of experts are always here to help you!
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